{"id":1348,"date":"2026-03-20T22:00:21","date_gmt":"2026-03-20T22:00:21","guid":{"rendered":"https:\/\/smartcoding.com.au\/%e7%a7%bb%e5%8a%a8%e4%bc%98%e5%85%88%e7%bd%91%e9%a1%b5%e8%ae%be%e8%ae%a1%ef%bc%9aux%e3%80%81%e9%80%9f%e5%ba%a6%e4%b8%8e-seo-%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/"},"modified":"2026-03-20T22:00:21","modified_gmt":"2026-03-20T22:00:21","slug":"%e7%a7%bb%e5%8a%a8%e4%bc%98%e5%85%88%e7%bd%91%e9%a1%b5%e8%ae%be%e8%ae%a1%ef%bc%9aux%e3%80%81%e9%80%9f%e5%ba%a6%e4%b8%8e-seo-%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/smartcoding.com.au\/zh-hans\/%e7%a7%bb%e5%8a%a8%e4%bc%98%e5%85%88%e7%bd%91%e9%a1%b5%e8%ae%be%e8%ae%a1%ef%bc%9aux%e3%80%81%e9%80%9f%e5%ba%a6%e4%b8%8e-seo-%e7%9a%84%e5%ae%8c%e6%95%b4%e6%8c%87%e5%8d%97\/","title":{"rendered":"\u79fb\u52a8\u4f18\u5148\u7f51\u9875\u8bbe\u8ba1\uff1aUX\u3001\u901f\u5ea6\u4e0e SEO \u7684\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5927\u591a\u6570\u7f51\u7ad9\u4ecd\u628a\u79fb\u52a8\u7aef\u5f53\u4f5c\u4e8b\u540e\u624d\u8003\u8651\u7684\u4e8b\u3002\u5f53\u5982\u4eca 60% \u7684\u7528\u6237\u4e3b\u8981\u5728\u624b\u673a\u4e0a\u6d4f\u89c8\u65f6\uff0c\u8fd9\u662f\u4e00\u4e2a\u4ee3\u4ef7\u9ad8\u6602\u7684\u9519\u8bef\u3002\u79fb\u52a8\u4f18\u5148\u8bbe\u8ba1\u98a0\u8986\u4e86\u8fd9\u79cd\u505a\u6cd5\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u628a\u901f\u5ea6\u3001\u6613\u7528\u6027\u548c SEO \u653e\u5728\u6838\u5fc3\u4f4d\u7f6e\u3002\u5728\u672c\u6307\u5357\u4e2d\uff0c\u4f60\u5c06\u5b66\u4f1a\u5982\u4f55\u6253\u9020\u5728\u4efb\u4f55\u8bbe\u5907\u4e0a\u90fd\u8868\u73b0\u51fa\u8272\u3001\u5e76\u80fd\u63d0\u5347\u6392\u540d\u7684\u7f51\u7ad9\u2014\u2014\u4ee5\u53ca Defyn \u5982\u4f55\u51ed\u501f\u4e13\u4e1a\u7684\u5ba1\u67e5\u4e0e\u6539\u7248\u5e2e\u4f60\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u7406\u89e3\u79fb\u52a8\u4f18\u5148\u8bbe\u8ba1<\/h2>\n<p class=\"wp-block-paragraph\">\u79fb\u52a8\u4f18\u5148\u8bbe\u8ba1\u4e0d\u53ea\u662f\u4e00\u79cd\u6f6e\u6d41\uff0c\u5728\u5f53\u4eca\u7684\u6570\u5b57\u73af\u5883\u4e2d\u5b83\u662f\u4e00\u79cd\u5fc5\u9700\u3002\u8ba9\u6211\u4eec\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5b83\u7684\u539f\u5219\u4e0e\u597d\u5904\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u79fb\u52a8\u4f18\u5148\u8bbe\u8ba1\u7684\u539f\u5219<\/h3>\n<p class=\"wp-block-paragraph\">\u4ee5\u79fb\u52a8\u4f18\u5148\u7684\u601d\u8def\u6765\u8bbe\u8ba1\uff0c\u610f\u5473\u7740\u4f60\u4ece\u6700\u5c0f\u7684\u5c4f\u5e55\u5165\u624b\uff0c\u518d\u9010\u6b65\u5411\u4e0a\u6269\u5c55\u3002\u8fd9\u79cd\u505a\u6cd5\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u5728\u4efb\u4f55\u8bbe\u5907\u4e0a\u90fd\u7b80\u6d01\u3001\u805a\u7126\u3001\u6613\u4e8e\u4f7f\u7528\u3002\u628a\u5b83\u60f3\u8c61\u6210\u76d6\u623f\u5b50\uff1a\u4f60\u5148\u6253\u597d\u575a\u5b9e\u7684\u5730\u57fa\uff0c\u518d\u6dfb\u52a0\u534e\u4e3d\u7684\u7ec6\u8282\u3002\u5148\u4ece\u4e3a\u5185\u5bb9\u6392\u5b9a\u4f18\u5148\u7ea7\u5f00\u59cb\u3002\u5bf9\u4f60\u7684\u7528\u6237\u6765\u8bf4\uff0c\u6700\u91cd\u8981\u7684\u662f\u770b\u5230\u4ec0\u4e48\u3001\u505a\u4ec0\u4e48\uff1f\u60f3\u6e05\u695a\u4e4b\u540e\uff0c\u4f60\u5c31\u53ef\u4ee5\u4e3a\u66f4\u5927\u7684\u5c4f\u5e55\u9010\u5c42\u589e\u6dfb\u590d\u6742\u5ea6\u3002\u8fd9\u79cd\u65b9\u6cd5\u786e\u4fdd\u65e0\u8bba\u8bbe\u5907\u5c3a\u5bf8\u5982\u4f55\uff0c\u4f60\u7684\u7f51\u7ad9\u90fd\u4fdd\u6301\u5b9e\u7528\u4e0e\u6e05\u6670\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u79fb\u52a8\u7aef SEO \u7684\u597d\u5904<\/h3>\n<p class=\"wp-block-paragraph\">\u4e13\u6ce8\u4e8e\u79fb\u52a8\u7aef SEO \u80fd\u663e\u8457\u63d0\u5347\u7f51\u7ad9\u7684\u8868\u73b0\u3002\u8d85\u8fc7 80% \u7684\u7f51\u6c11\u62e5\u6709\u667a\u80fd\u624b\u673a\uff0c\u8fd9\u610f\u5473\u7740\u4e00\u4e2a\u9002\u914d\u79fb\u52a8\u7aef\u7684\u7f51\u7ad9\u80fd\u5e26\u6765\u66f4\u591a\u8bbf\u5ba2\u548c\u66f4\u9ad8\u7684\u53c2\u4e0e\u5ea6\u3002\u501f\u52a9\u79fb\u52a8\u7aef SEO\uff0c\u4f60\u80fd\u63d0\u5347\u7f51\u7ad9\u7684\u901f\u5ea6\u3001\u53ef\u8bbf\u95ee\u6027\u548c\u6392\u540d\u3002\u8fd9\u4f1a\u8f6c\u5316\u4e3a\u66f4\u9ad8\u7684\u66dd\u5149\u5ea6\u548c\u66f4\u591a\u7684\u8f6c\u5316\u3002\u5f53\u641c\u7d22\u5f15\u64ce\u4f18\u5148\u5c55\u793a\u4e3a\u79fb\u52a8\u7aef\u4f18\u5316\u7684\u7f51\u7ad9\u65f6\uff0c\u4f60\u7684\u7f51\u7ad9\u5c31\u66f4\u6709\u673a\u4f1a\u8fdb\u5165\u641c\u7d22\u7ed3\u679c\u7684\u524d\u5217\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u63d0\u5347 UX \u4e0e\u901f\u5ea6<\/h2>\n<p class=\"wp-block-paragraph\">\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u548c\u7f51\u7ad9\u901f\u5ea6\uff0c\u5bf9\u4e8e\u7559\u4f4f\u8bbf\u5ba2\u81f3\u5173\u91cd\u8981\u3002\u8ba9\u6211\u4eec\u68b3\u7406\u4e00\u4e0b\u4f60\u9700\u8981\u4e86\u89e3\u7684\u5185\u5bb9\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u89e3\u8bfb Core Web Vitals<\/h3>\n<p class=\"wp-block-paragraph\">Core Web Vitals \u662f Google \u8bbe\u5b9a\u7684\u4e00\u7ec4\u6307\u6807\uff0c\u7528\u4e8e\u8861\u91cf\u4f60\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\u3002\u5b83\u805a\u7126\u4e09\u4e2a\u5173\u952e\u65b9\u9762\uff1a\u52a0\u8f7d\u3001\u4ea4\u4e92\u6027\u548c\u89c6\u89c9\u7a33\u5b9a\u6027\u3002\u7b2c\u4e00\u4e2a\u662f Largest Contentful Paint\uff08LCP\uff09\uff0c\u8861\u91cf\u52a0\u8f7d\u6027\u80fd\uff0c\u76ee\u6807\u662f\u5728 2.5 \u79d2\u5185\u5b8c\u6210\u3002\u5176\u6b21\u662f First Input Delay\uff08FID\uff09\uff0c\u8bc4\u4f30\u4ea4\u4e92\u6027\uff0c\u5e94\u4f4e\u4e8e 100 \u6beb\u79d2\u3002\u6700\u540e\u662f Cumulative Layout Shift\uff08CLS\uff09\uff0c\u68c0\u67e5\u89c6\u89c9\u7a33\u5b9a\u6027\uff0c\u76ee\u6807\u5f97\u5206\u5e94\u4f4e\u4e8e 0.1\u3002\u8fd9\u4e9b\u6307\u6807\u5bf9\u4e8e\u7406\u89e3\u5e76\u6539\u5584\u7f51\u7ad9\u7684\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u9875\u9762\u901f\u5ea6\u4f18\u5316\u5efa\u8bae<\/h3>\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5feb\u901f\u7684\u7f51\u7ad9\u4f1a\u8ba9\u7528\u6237\u548c\u641c\u7d22\u5f15\u64ce\u90fd\u6ee1\u610f\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u5b9e\u7528\u7684\u5efa\u8bae\uff1a<\/p>\n<ul class=\"wp-block-list\"><li><strong>\u56fe\u7247\u4f18\u5316\uff1a<\/strong>\u4f7f\u7528 JPEG 2000 \u6216 WebP \u7b49\u683c\u5f0f\uff0c\u4ee5\u52a0\u5feb\u52a0\u8f7d\u901f\u5ea6\u3002<\/li><li><strong>\u61d2\u52a0\u8f7d\uff1a<\/strong>\u628a\u5c4f\u5e55\u5916\u56fe\u7247\u7684\u52a0\u8f7d\u63a8\u8fdf\u5230\u771f\u6b63\u9700\u8981\u65f6\uff0c\u4ece\u800c\u7f29\u77ed\u521d\u59cb\u52a0\u8f7d\u65f6\u95f4\u3002<\/li><li><strong>\u5185\u5bb9\u5206\u53d1\u7f51\u7edc\uff08CDN\uff09\uff1a<\/strong>\u4f7f\u7528 CDN \u9ad8\u6548\u5730\u5206\u53d1\u5185\u5bb9\uff0c\u786e\u4fdd\u5728\u4e0d\u540c\u5730\u7406\u4f4d\u7f6e\u90fd\u80fd\u66f4\u5feb\u5730\u9001\u8fbe\u3002<\/li><\/ul>\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u65b9\u6cd5\u6709\u52a9\u4e8e\u6539\u5584\u7f51\u7ad9\u7684\u901f\u5ea6\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u501f\u52a9 SEO \u5b9e\u73b0\u589e\u957f<\/h2>\n<p class=\"wp-block-paragraph\">SEO \u662f\u58ee\u5927\u7ebf\u4e0a\u5f71\u54cd\u529b\u7684\u6709\u529b\u5de5\u5177\u3002\u8ba9\u6211\u4eec\u770b\u770b\u7ed3\u6784\u5316\u6570\u636e\u548c\u8f6c\u5316\u7b56\u7565\u662f\u5982\u4f55\u53d1\u6325\u4f5c\u7528\u7684\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u7ed3\u6784\u5316\u6570\u636e\u4e0e Schema \u6807\u8bb0<\/h3>\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u4e0e Schema \u6807\u8bb0\uff0c\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u4f60\u7684\u5185\u5bb9\u5e76\u6709\u6548\u5730\u5c55\u793a\u5b83\uff0c\u4ece\u800c\u63d0\u5347\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u66dd\u5149\u5ea6\u3002\u4e3a\u8bc4\u4ef7\u3001\u6d3b\u52a8\u6216\u4ea7\u54c1\u7b49\u5143\u7d20\u5b9e\u65bd Schema\uff0c\u53ef\u4ee5\u5e26\u6765\u5bcc\u5a92\u4f53\u6458\u8981\uff0c\u8fdb\u800c\u63d0\u9ad8\u70b9\u51fb\u7387\u3002\u8fd9\u5c31\u50cf\u7ed9\u641c\u7d22\u5f15\u64ce\u4e00\u5f20\u5730\u56fe\uff0c\u8ba9\u7528\u6237\u66f4\u5bb9\u6613\u627e\u5230\u4ed6\u4eec\u771f\u6b63\u9700\u8981\u7684\u4e1c\u897f\u3002\u8fd9\u79cd\u505a\u6cd5\u80fd\u8ba9\u4f60\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5e76\u4e3a\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u6d41\u91cf\u3002<\/p>\n<h3 class=\"wp-block-heading\">\u8f6c\u5316\u7387\u4f18\u5316\u7b56\u7565<\/h3>\n<p class=\"wp-block-paragraph\">\u63d0\u9ad8\u8f6c\u5316\u7387\u4e0d\u4ec5\u4ec5\u662f\u5438\u5f15\u8bbf\u5ba2\uff0c\u66f4\u5728\u4e8e\u628a\u4ed6\u4eec\u53d8\u6210\u5ba2\u6237\u3002\u5148\u4ece\u7b80\u5316\u7f51\u7ad9\u5bfc\u822a\u5165\u624b\u3002\u6e05\u6670\u3001\u7b80\u6d01\u7684\u8def\u5f84\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u3002\u4f7f\u7528\u6709\u5438\u5f15\u529b\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u5e76\u786e\u4fdd\u4f60\u7684\u7f51\u7ad9\u9002\u914d\u79fb\u52a8\u7aef\u3002\u53e6\u4e00\u79cd\u7b56\u7565\u662f A\/B \u6d4b\u8bd5\uff1a\u6bd4\u8f83\u540c\u4e00\u7f51\u9875\u7684\u4e24\u4e2a\u7248\u672c\uff0c\u770b\u770b\u54ea\u4e2a\u8868\u73b0\u66f4\u597d\u3002\u901a\u8fc7\u5173\u6ce8\u7528\u6237\u884c\u4e3a\u5e76\u505a\u51fa\u57fa\u4e8e\u6570\u636e\u7684\u51b3\u7b56\uff0c\u4f60\u80fd\u589e\u5f3a\u7f51\u7ad9\u7684\u6210\u6548\u5e76\u63d0\u5347\u9500\u91cf\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u8fd0\u7528\u8fd9\u4e9b\u6d1e\u89c1\uff0c\u4f60\u5c31\u80fd\u5f7b\u5e95\u6539\u53d8\u81ea\u5df1\u7684\u7ebf\u4e0a\u5f62\u8c61\u3002\u5982\u679c\u4f60\u5df2\u51c6\u5907\u597d\u628a\u6570\u5b57\u7b56\u7565\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\uff0c\u4e0d\u59a8\u4e0e\u503c\u5f97\u4fe1\u8d56\u7684\u6570\u5b57\u4ee3\u7406\u673a\u6784 <a href=\"https:\/\/defyn.com.au\" rel=\"noopener\">Defyn<\/a> \u5408\u4f5c\uff0c\u8fdb\u884c\u4e00\u6b21\u5168\u9762\u7684\u5ba1\u67e5\u4e0e\u6539\u7248\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u79fb\u52a8\u4f18\u5148\u8bbe\u8ba1\u628a\u79fb\u52a8\u7aef UX\u3001\u901f\u5ea6\u4e0e SEO \u653e\u5728\u9996\u4f4d\uff0c\u4ece\u800c\u63d0\u5347\u7f51\u7ad9\u8868\u73b0\u4e0e\u6392\u540d\u3002\u5173\u952e\u505a\u6cd5\u5305\u62ec\u4f18\u5316 Core Web Vitals\u3001\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\uff0c\u4ee5\u53ca\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n","protected":false},"author":2,"featured_media":884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1069],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimisation"],"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/03\/featured-image-1774044012-600x400.jpeg","featured_image_src_square":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/03\/featured-image-1774044012-600x585.jpeg","author_info":{"display_name":"Claire Smith","author_link":"https:\/\/smartcoding.com.au\/zh-hans\/author\/claire\/"},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phbW1n-lK","jetpack_featured_media_url":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/03\/featured-image-1774044012.jpeg","_links":{"self":[{"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":0,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/posts\/1348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/categories?post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartcoding.com.au\/zh-hans\/wp-json\/wp\/v2\/tags?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}