{"id":3380,"date":"2026-07-14T12:00:00","date_gmt":"2026-07-14T12:00:00","guid":{"rendered":"https:\/\/smartcoding.com.au\/google-business-profile-face-a-google-my-business-ce-qui-a-change\/"},"modified":"2026-07-20T00:04:14","modified_gmt":"2026-07-20T00:04:14","slug":"google-business-profile-face-a-google-my-business-ce-qui-a-change","status":"publish","type":"post","link":"https:\/\/smartcoding.com.au\/fr\/google-business-profile-face-a-google-my-business-ce-qui-a-change\/","title":{"rendered":"Google Business Profile vs Google My Business : ce qui a chang\u00e9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Business Profile face \u00e0 Google My Business n&rsquo;est une question que parce que Google a renomm\u00e9 le produit et modifi\u00e9 discr\u00e8tement son fonctionnement. La m\u00eame fiche, un nom diff\u00e9rent, des interfaces de gestion diff\u00e9rentes, et quelques nouvelles fonctionnalit\u00e9s qui comptent en 2026.<\/p><h2 class=\"wp-block-heading\">Le changement de nom et ce qu&rsquo;il signifie<\/h2><p class=\"wp-block-paragraph\">Google a retir\u00e9 l&rsquo;application My Business en 2022 et a int\u00e9gr\u00e9 la gestion du profil directement dans la recherche Google et dans Maps. Le produit s&rsquo;appelle d\u00e9sormais Google Business Profile, souvent abr\u00e9g\u00e9 GBP.<\/p><p class=\"wp-block-paragraph\">La fiche est la m\u00eame. L&rsquo;interface de gestion s&rsquo;est d\u00e9plac\u00e9e dans les r\u00e9sultats de recherche lorsque vous \u00eates connect\u00e9 en tant que propri\u00e9taire de l&rsquo;entreprise.<\/p><h2 class=\"wp-block-heading\">O\u00f9 g\u00e9rer r\u00e9ellement votre profil<\/h2><p class=\"wp-block-paragraph\">Connectez-vous \u00e0 Google avec l&rsquo;adresse e-mail de votre entreprise. Recherchez le nom de votre propre entreprise. Les r\u00e9sultats de la recherche Google affichent un panneau G\u00e9rer le profil directement dans le Knowledge Panel.<\/p><p class=\"wp-block-paragraph\">L&rsquo;ancienne application My Business ne fonctionne plus. Il n&rsquo;existe pas de tableau de bord distinct pour les entreprises \u00e0 \u00e9tablissement unique.<\/p><h2 class=\"wp-block-heading\">Pour les entreprises \u00e0 plusieurs \u00e9tablissements<\/h2><p class=\"wp-block-paragraph\">Les comptes \u00e0 plusieurs \u00e9tablissements utilisent toujours le tableau de bord Google Business Profile Manager sur business.google.com. L&rsquo;\u00e9diteur en masse, les autorisations multi-utilisateurs et la gestion des groupes s&rsquo;y trouvent tous.<\/p><p class=\"wp-block-paragraph\">Les entreprises \u00e0 \u00e9tablissement unique ne peuvent pas utiliser ce tableau de bord. Elles g\u00e8rent tout depuis les r\u00e9sultats de recherche.<\/p><h2 class=\"wp-block-heading\">Acc\u00e8s \u00e0 l&rsquo;API pour l&rsquo;automatisation<\/h2><p class=\"wp-block-paragraph\">L&rsquo;API a \u00e9t\u00e9 maintenue. GMB Poster utilise l&rsquo;API officielle My Business API v4 de Google, ainsi que les API My Business Account Management et Business Information pour l&rsquo;authentification et la d\u00e9couverte. Les articles WordPress sont publi\u00e9s dans le fil des publications locales via cette API.<\/p><p class=\"wp-block-paragraph\">L&rsquo;extension GMB Poster g\u00e8re le flux OAuth et stocke les identifiants chiffr\u00e9s avec l&rsquo;AUTH_KEY de votre site. Aucune des \u00e9volutions de l&rsquo;API n&rsquo;a cass\u00e9 l&rsquo;int\u00e9gration.<\/p><h2 class=\"wp-block-heading\">Quoi en faire<\/h2><p class=\"wp-block-paragraph\">Si vous utilisiez l&rsquo;ancienne application, connectez-vous \u00e0 Google avec l&rsquo;adresse e-mail de votre entreprise et servez-vous de la recherche pour g\u00e9rer votre profil. Si vous g\u00e9rez de nombreux \u00e9tablissements, utilisez le tableau de bord Manager. Dans les deux cas, les donn\u00e9es sous-jacentes sont les m\u00eames.<\/p><p class=\"wp-block-paragraph\">Mettez \u00e0 jour vos favoris. Formez les nouveaux collaborateurs \u00e0 la nouvelle interface. Rien d&rsquo;autre n&rsquo;a besoin de changer. Et si vous pr\u00e9f\u00e9rez confier la gestion locale et l&rsquo;int\u00e9gration WordPress \u00e0 une \u00e9quipe, chez <a href=\"https:\/\/defyn.com.au\" rel=\"noopener\">Defyn<\/a> nous la mettons en place et la faisons tourner.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Business Profile face \u00e0 Google My Business : ce qui a chang\u00e9, ce qui est rest\u00e9, et quoi en faire en 2026.<\/p>\n","protected":false},"author":2,"featured_media":2943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[5,1069],"tags":[],"class_list":["post-3380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-search-engine-optimisation"],"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/06\/laptop-local-search-600x400.jpg?crop=1","featured_image_src_square":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/06\/laptop-local-search-600x600.jpg?crop=1","author_info":{"display_name":"Claire Smith","author_link":"https:\/\/smartcoding.com.au\/fr\/author\/claire\/"},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phbW1n-Sw","jetpack_featured_media_url":"https:\/\/smartcoding.com.au\/wp-content\/uploads\/2026\/06\/laptop-local-search.jpg","_links":{"self":[{"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/posts\/3380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/comments?post=3380"}],"version-history":[{"count":1,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/posts\/3380\/revisions"}],"predecessor-version":[{"id":3437,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/posts\/3380\/revisions\/3437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/media\/2943"}],"wp:attachment":[{"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/media?parent=3380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/categories?post=3380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartcoding.com.au\/fr\/wp-json\/wp\/v2\/tags?post=3380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}